Low prices and frequent promotions serve as a major factor to blame in binge drinking on college campuses.
The Stanford Institute of Education conducted a survey of all 126 state universities and colleges and concluded that almost three quarters of on-premise establishments offered specials on weekends, and almost one half of the on-premise establishments and more than 80% of off-premise establishments provided at least one type of beer promotion. The availability of large volumes of alcohol (24- and 30-can cases of beer, kegs), low sale prices, and frequent promotions and advertisements at both on- and off-premise establishments were associated with higher binge drinking rates on the college campuses. In addition, an overall measure of on- and off-premise establishments was positively associated with the total number of drinks consumed.
In order to curb the high levels of alcohol overdose, disasters and mistakes involved with young adults and alcohol, there needs to be a more universal industry standard of educational advertising and marketing to minors and teens, as opposed to focusing on taste, price and image.
For more on this study:
Stanford Institute of Education Study http://www.hsph.harvard.edu/cas/
Institute of Alcohol Studies http://www.ias.org.uk/
Teens and Binge Drinking http://www.focusas.com/Alcohol.html
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4 comments:
While this might me true, don't you think that the freedom of leaving home for the first time plays a role in college student binge drinking?
lindsay murray
While this is interesting, are we forgetting about simple economics. Not to undermind the advertising, as I think it has a role, I don't think that cheap product is really a factor. Supply will meet demand, prices will drop as competition increases, and whomever can operate the most efficiently can offer lowest prices, and the others go out of business.
College campuses definitely encourage binge drinking, but people are going to do it either way!
Although prices may play a role in the amount of alcohol consumption, I think the pressure to succumb to drinking has a major effect. Nobody wants to be looked down upon by their peers, and lets face it, college is a place where the pressure to drink is at an ultimate high.
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